Waitrose has just signed Shell up for a partner deal on a trial launch. Little Waitrose stores on the forecourts will now be part of Shell stations. The partnering will occur in London at Shell Sceptre and Shell Bayswater. Shell Sceptre is located at the Dome roundabout in Watford. The stores are going to be modelled on Waitrose convenience store branches and become a 24-7 facility. It means that any Shell fuel cards one might have will work at the Waitrose convenience store since it is going to be a Shell facility.
This is good news for fleet companies who are using Shell fuel cards right now. Waitrose is the agent for selling Shell fuel. They will also continue to sell their own products to make things better for fleet drivers on the road. There is a potential that 100 more of these locations will open up if the partnership and two trial stores is successful. John Bullock of Shell stated that they are very excited about the new partnership. They believe it will be a great beginning for the two companies in the UK market and that expansion will definitely be seen. It is also considered a benefit for all customers of Shell and Waitrose.